Jackie (Frere) Grossman
Editorial Packaging
Managed the multi-platform social launch of InStyle’s 25th anniversary issue, rolling out the bombshell cover and 15 previous cover stars across Instagram, Twitter, Facebook, and beyond. Curated platform-native social cuts and worked cross-functionally with celebrity teams, internal editors, and partner brands to amplify the release and extend the cultural impact of the anniversary celebration.
InStyle's 25th Anniversary
Solution
Pushed over 30 pieces of content and saw engagement from each previous star (Reese Witherspoon, Jennifer Aniston, Selma Hayek, and more). Maximized reach through strategic partnerships, cross-promotion, and community engagement. Won Meredith Corporation's Excellence Award for Multimedia Story.
Process
–Planned and executed a multi-platform strategy across Instagram, Twitter, Facebook, and more channels
–Selected platform-specific video social cuts to optimize performance and virality
–Coordinated closely with celebrity teams, marketing stakeholders, video leads, and external brand partners to manage launch
Challenge
InStyle's 25th anniversary issue needed a social rollout that honored the brand's legacy while driving multi-platform engagement around the cover stars, along with driving traffic back to InStyle.com. I was tasked with coordinating high-profile videos, gifs, images, and profiles — plus aligning talent teams, external partners, and internal teams around promotion, execution, and tone.
Industry
Celebrity, Fashion, and Beauty
Brand
InStyle
Key Information