Awards Season Activation

Led social video publishing for InStyle’s Golden Globes elevator activation, distributing real-time celebrity content across social channels during one of the most fast-paced moments of awards season. The activation blended live coverage with brand partnerships to create a high-impact, culture-first social moment.

InStyle's Golden Globe Elevator

Solution

Maximized speed, partner integration, and celebrity participation, resulting in timely, viral content that viewers expected to see year-after-year during awards season.

The 2019 recap video broke IGTV records and now has over 9M views on Facebook.

Process

–Planned social coverage in advance by devloping a run of show, drafting captions, and outlining publishing timelines

–Brainstormed content ideas tailored to participating celebrities to ensure quick, natural execution on-site

–Coordinated real-time video publishing across California and New York
–Worked closely with brand partners including Warner Bros. and Instagram to align on visibility, tagging, and promotional goals

Challenge

The Golden Globes elevator activation required real-time social publishing during a live event with no margin for error. The challenge was coordinating fast-turn video content across teams in both California and New York, while aligning with brand partners like L’Oréal and Instagram. My team had to ensure celebrity content was timely, on-brand, and platform-ready.

Industry

Celebrity, Fashion, Beauty, and Awards

Brand

InStyle

Key Information