Creating Lasting Templates

Developed a system of Instagram templates to help Peloton scale consistent, high-quality social storytelling across daily programming — without sacrificing speed or brand voice.

Peloton Editorial Content

Solution

Launched a suite of Instagram templates that streamlined content production while preserving Peloton’s visual identity and voice. The templates enabled faster turnaround, improved consistency across posts, and created a foundation for to promote Peloton's editorial vertical on social for the first time ever.

The first static post was the most saved Instagram content ever at Peloton.

Process

–Audited existing Instagram content and competitors to identify repeatable formats and content gaps

–Partnered with design to create flexible, on-brand templates that social team could adapt across content types

–Established clear guidelines for usage, copy structure, and visual hierarchy

Challenge

Peloton’s Instagram needed to support a high volume of always-on editorial content while maintaining consistency, clarity, and brand standards. The challenge was creating a repeatable system that empowered faster publishing and cross-team collaboration without making the feed feel stale.

Industry

Fitness & Health

Brand

Peloton

Key Information